#Product Circularity
All tags- 17 September 2026
Are You Sure Your Product Is Worth Making Circular?
When starting a circular project, often the technology and the logistics will be in focus. But we should ask the question first: Why did the first owner get rid of our product? Without understanding this aspect, our project might fail without knowing the real reason behind.
- 16 September 2026
The Question That Surprises 80% of the Companies I Talk To
Many companies are happy when they find a professional partner to handle their waste. When I ask the question, if they also checked other options, how to unlock the value of their waste, they are surprised. Then we start talking.
- 15 September 2026
Why Stop at Compliance? Turning Recycled Content Into a Business Advantage
Making a product compliant with the circularity obligation does not make your product circular. But more importantly: why leaving money on the table by staying on the level of being only compliant?
- 14 September 2026
Circular Isn't a Label. It's What Happens to the Product.
What makes your product and your business circular is not the term "circular". It is what happens to your product after it was sold.
- 11 September 2026
Field Notes: Circularity — Three Lessons from an Automotive Front-Runner
A new series of "Lessons Learned" from real market players.
- 10 September 2026
Knowing your R-strategy isn't enough
To know what circularity is and what R-strategy you want to start with is great. At the same time such a huge transformation will stress-test your confidence in your own product, processes, economics and the organisation.
- 10 September 2026
Warum machen nicht mehr Unternehmen zirkuläre Geschäfte?
Viele Unternehmen haben hochwertige Produkte und machen selber Reparatur und Aufbereitung als Service. Nur in einem linearen Geschäft, also auf Demand, nicht strukturiert und aktiv gestalten. Dadurch bleibt ein großer Teil des zirkulären Potenzials ungenutz.